Cookie Notice




Last Updated: July 7, 2023

Our websites use cookies and similar software technologies to collect and store information when you visit our websites. For additional information on our data processing activities, please visit our website and read our General Privacy Notice here.

1.    What are Cookies and what information do they collect?

Cookies are small text files that may be placed on your device. When a website is accessed, a cookie that is placed on a device will send information to the party that placed the cookie. Cookies are common and used on most websites. From these cookies, we can, for example, determine whether you have already visited the site or which settings you prefer. Cookies may also contain personal data, i.e., information relating to an identified or identifiable natural person.

Our websites may place first-party cookies and allow third parties to place cookies on your device. The difference between a first-party cookie and a third-party cookie relates to the control of the party who serves the cookie.

First-party cookies are cookies that are placed by the website that you visit. Their use enables us to operate an efficient service and to track the patterns of behavior of visitors to the website. Third-party cookies, on the other hand, are placed on your device by a third party (i.e., not by us).


2.    Types of Cookies

There are different types of cookies:

  • a.           Required Cookies
    These cookies are also called “Strictly Necessary Cookies.”  Our websites may place required cookies on your device. These cookies are strictly necessary to enable the basic features of the site to function, such as providing secure log-in or remembering how far you are through an order. Your consent is not necessary to deploy these cookies.
  • b.            Functional Cookies
    These cookies are also called “Performance Cookies.” Our websites may place performance cookies on your device.
    These cookies allow us to analyze your use of the site to evaluate and improve the performance of our website.  For example, information about how you use the website, for instance which pages you visit most often, how you move around the site and if you get error messages from web pages. These performance cookies only collect information that indirectly identifies a visitor. If you do not allow these cookies we will not know when you have visited our site and will not be able to check its performance.
    Functional cookies may also be used to provide a better customer experience on this site. For example, remembering your log-in details, saving what is in your shopping cart, or providing us information about how our site is used. If you do not allow the functional cookies, the performance of some parts of the website may be affected.
    The parties using cookies on this site are listed below.
  • c.             Advertising Cookies
    Our websites may place advertising cookies on your device. These cookies are used to show you ads that are more relevant to you. We may share this information with advertisers or use it to better understand your interests. For example, advertising cookies may be used to share data with advertisers so that the ads you see are more relevant to you, allow you to share certain pages with social networks, or allow you to contact us through our site.
    Advertising cookies also allow us to collect information on the use of and the scope of use of the website by you. This includes whether you have visited the website previously, the website you come from, the overall site usage and areas that you prefer.  This allows us to improve the performance of the website and your user experience in using our website.
    The parties using cookies on this site are listed below.


3.    Purpose of Cookies and Legal Basis for Cookies?

  • Required (Strictly Necessary) Cookies: Your consent is not required for the use of Required (strictly necessary) cookies. The legal basis for the collection of information through the use of required cookies is contract performance (if we concluded a contract on the use of the website with you) or our or third parties’ legitimate interests, such as the provision of a functioning website. These cookies cannot be deactivated on our website. These cookies may be deactivated within your browser at your option.
  • Functional (Performance) Cookies: The legal basis for the collection of information through Functional (performance) cookies is your consent.
  • Advertising Cookies: The legal basis for the collection of information by advertising cookies is your consent.


4.    Opt-in, Disabling, Deleting, or Opting Out of Cookies

Where possible, you may choose whether to allow certain cookies on this site.

No Functional (performance) Cookie or Advertising Cookie may be placed before you have made your choice through the cookie bar on our websitewhich allows you to submit your preferences (“accept all” cookies, “decline all” cookies or “manage settings”).

Most web browsers allow at least some control of most cookies through browser settings. You may refuse the use of cookies by selecting the appropriate settings on your browser to decline cookies. You may also delete existing cookies through your browser. For instance, you may install a Google Analytics opt-out browser add-on by going here:

However, please note that if you disable cookies, you may not be able to use the full functionality of our websites. In particular, you may have limited access to some areas or be transitioned to a different experience.


5.    GPC Signals

If you are in California, we recognize and respond to Global Privacy Control (GPC) signals.  This means, if you have GPC signal activated on your browser, you will be automatically opted-out of advertising, sales/sharing cookies and tags for browsers that transmit the GPC signal.  For more information about how GPC signals work, check out


6.    Contact us

For further information on our use of cookies and similar technologies, please contact us via email at or by mail at Masimo Americas Inc., Attn: Director of Privacy and Data Protection, 52 Discovery, Irvine, CA 92618, USA.

If you are in the European Economic Area, United Kingdom, Switzerland or Turkey, for further information on our use of cookies and similar technologies, please contact us via email at or by mail  Masimo Österreich GmbH, Attn: Data Privacy Office, Mariahilfer Straße 136, 1150 Vienna, Austria.


7.    Cookies used on one or more of our websites